Elisa Guerrero

After a great run by the TCU baseball team, I thought about some advertisements that I did for the College World Series. For senior thesis in undergrad, I developed a multimedia campaign to help promote the championship. The project had a lot of freedom, was a lot of fun and it definitely helped college go by faster.

Below is an idea that I thought would be exciting, not only in Omaha, but perhaps in designated areas like California and Texas of major universities or wherever Super Regionals are held. I would take away the center icon and replace it with the official NCAA logo or the new stadium logo. Either way, the website would be along all sides of the field as shown below in order to continuously draw people into the history, scheduling and the overall culture that is Omaha College World Series.

Next up were some print ads that were also a fun addition to the project. The print ads focused on the passion, heart and sense of camaraderie found in college sports. TCU baseball truly reflected these ads during this past championship with their relentless desire to win and incredible sense of alumni and community support. They reminded all of us that “It’s not about the money”

This is a little side project I’ve been working on for a while. Initially, my friend asked me to make a poster for a TCU lacrosse game. I had a lot of fun with this poster, and kept expanding and working on various versions of the background. I loved how the frog looked with a glow and various textures and infamous layers in photoshop.

Here’s one of the results, just before football season kicks off:

This seemed like a wonderful background for a TCU athletic event, especially with the Horned Frog looking so menacing and powerful. This background was eventually used for their schedule. After more revisions I came up with another background for this lacrosse poster, and again had a lot of fun.

Here’s the final poster background:

And here’s the final information, as requested by the team and coach for the event poster. I’m happy with it, and think they were too. GO FROGS!