Elisa Guerrero

So I always like to keep an ongoing list of my favorite commercials, or ones that I find entertaining to say the least. The list always changes and of course, watching commercials never gets old. Some of these commercials listed aren’t recent, but I still like them. Here’s some ads I’ve decided to highlight:

Recently, I’ve enjoyed Hyundai’s new Sonata safety commercials by Innocean Worlwide, narrated by the infamous ‘The Dude’, Jeff Bridges. I love this ad because it reminds me of growing up with my two older brothers. They were teenagers back in the mid 90s, so Metallica and Red Hot Chili Pepper posters covered their walls, along with the infamous ‘Seattle rock flannel’ and cut up jeans.

Next up, Ally bank commercials by BBH New York. They took an excellent approach. I love the simplicity of having the kids be the consumer. All of a sudden all that fine print you forget about and never think twice about is brought to light. Of course, seeing the kid’s reactions are also priceless. Great humor, great copy.

Lastly, I truly enjoy the commercials for Call of Duty 2, by DDB. The references are obviously endless, but I’m sure what everybody likes is the old guy that reminds them of their father or grandfather complaining about the youth of today. The actor’s mannerisms and voice are perfect.

After a great run by the TCU baseball team, I thought about some advertisements that I did for the College World Series. For senior thesis in undergrad, I developed a multimedia campaign to help promote the championship. The project had a lot of freedom, was a lot of fun and it definitely helped college go by faster.

Below is an idea that I thought would be exciting, not only in Omaha, but perhaps in designated areas like California and Texas of major universities or wherever Super Regionals are held. I would take away the center icon and replace it with the official NCAA logo or the new stadium logo. Either way, the website would be along all sides of the field as shown below in order to continuously draw people into the history, scheduling and the overall culture that is Omaha College World Series.

Next up were some print ads that were also a fun addition to the project. The print ads focused on the passion, heart and sense of camaraderie found in college sports. TCU baseball truly reflected these ads during this past championship with their relentless desire to win and incredible sense of alumni and community support. They reminded all of us that “It’s not about the money”