So this a project that I initially thought about in June of 2009. I kept coming back and thinking of phrases, and how this would actually work. Now, I’ve got initial photoshop files and beginning concepts. But I’m so excited about this one, that I just can’t wait to share this campaign!

The idea: Remind consumers about Vegas for their next vacation – while they are on their way to one already. In theory, when you’re sitting in an airline seat you’re already halfway there to the poker table, all that’s missing are the poker chips. What makes it work even better, is for the people who are drinking ‘ice cold’ beverages, making it feel even more like vegas.

Here are the initial drawings from my sketchbook:

Drawings of Vegas Ad Campaign

As you can see I even debated making the seats black and red – a total emersion of Vegas. I thought about what type of interaction I wanted with the audience and how I wanted them to think, “Damn, I want to be in Vegas right now”.  This could easily play off the Visit Vegas campaign that is going on already, playing off of their latest slogan, “Your Vegas is showing”.

Off to the right are sketches about how the airline seat would look when the tray is closed. I debated whether to entice the consumer or leave it a surprise..

In a row, each seat would have a different hand, or different chips from possible casinos as a promotion for them as well. Here’s how a tray could look:

Las Vegas Ad Campaign

I thought of this initially after reminiscing about family road trips and my dad teaching us how play poker using the ice chest as table and cheerios as pokers chips…And then my mother looking back while driving saying, “What are you teaching our children?!”  Good times.